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We are a collective of professionals who have been working in entertainment and communications for decades. We've embraced the potential of these new artificial intelligence tools, which help us avoid boredom and find new inspiration and ideas to develop, without boundaries. For us, storytelling is the key, and AI is the door we need to open.
ALBERTO DI PASQUALE — Founder & Creative AI Director
Decades of television. Then AI walked in. He didn't step back. He leaned in.
Alberto Di Pasquale has spent his career behind the camera of Italy's most-watched primetime shows — directing, shaping, deciding what the audience feels next. He knows television the way a chef knows fire: instinctively, precisely, without needing to explain why it works.
When AI emerged as a creative medium, Alberto didn't treat it as a shortcut. He treated it as a new instrument. His approach is technical by nature and human by instinct — using the medium to build stories where the technology becomes invisible and the emotion takes over.
Boredom Studio is what happens when a television director gets bored of doing things the way they've always been done.
Selected credits: Undercover Boss Italy, 99 to Beat, and primetime shows on Italian national networks.
